With changes in the way companies are organized, now favoring the conduct of projects and the collaboration between multidisciplinary teams in a more open communication and less rigid hierarchy framework, ensuring the cohesion of the teams behind a common strategy is becoming a major management issue. At the same time, the growing impact of technology and the necessity for companies to stay close to the customers, make it crucial to identify and react to all changes affecting the competitive environment.
In a world where adaptation must be permanent, strategy is therefore a dynamic, collaborative and unifying exercise, accompanied by a simple, precise and as much top-down and bottom-up communication.